Effective Content Marketing Solutions
We use expert copywriters and strategists to UPGRADE your content.
Content Marketing is critical to your brand and needs to be part of your overall digital strategy!
Content Marketing Is a term that defines the creation of materials (whether in image or text form) to be used on your digital assets and in association with your overall digital marketing strategy.
Content marketing makes a drastic difference in the overall performance of all of your digital marketing efforts.
Here are some examples of how Businesses can use content marketing and how they can be impactful in your overall digital strategy
Gated content is simply a free or trial resource that you offer to your website visitors that requires the visitor to submit contact information to you in order to receive. An example of this would be a checklist on what qualities make for the best realtor – so prospects know who to trust to get the job done well. Another great example is a PDF detailing strategies to selling your home faster in exchange for contact information. Gated content works very well for realtors and has become a staple lead generation strategy.
E-Books are a great way to put your content in the hands of your website visitors in exchange for their contact information. The best strategies for this include money-saving tips or advise and include plugs for your services sprinkled throughout the content. A good example of this would be an insurance agent giving 10 tips to saving money on car insurance. Throughout the content, the agent can include plugs for free auto evaluations, assistance in getting the lowest price for their policy, and how quickly they can switch policies.
Webinars And Auto-Webinars
If you really want to kick your authority and sales funnel up a good bit, then you really should consider hosting webinars. Webinars give you the opportunity to interact with your prospects, establish rapport, and offer your services. This digital marketing approach generates very high profitability with a very low cost. Financial advisors can use webinars to educate prospects with ideal portfolio diversification strategies and retirement planning. Then, at the end of the webinar, give those in attendance a free retirement planning readiness check or portfolio audit.
Infographics are an image used to represent information or data. The best infographics segment data in a creative, short, and bullet point format. Most infographics are used to aide in sales. Recruiters can use infographics to creatively display key information about salaries, benefits, opportunities, etc associated with particular companies or industries.
Email Newsletters And Email Drip Campaigns
Email marketing is still one of the most effective forms of marketing to this day. If you want a very fast and effective method to immediately bolster company sales, send an email to your previous customers and prospects with a special offer. Email marketing is not dead, despite a rising opinion. However, to get results it needs to be done in a particular way. Drip campaigns help businesses stay top of mind and provide value to clients and prospects. While newsletters deliver timely information and sales opportunities. Contact us today today to see how your agency can leverage email campaigns.
Content Marketing Is Necessary For All Businesses
If what you are looking for with your website is more leads, better engagement, or more sales, then content marketing is the service for you. Content marketing takes time, planning, strategy, and execution to be effective, but it is one of the most effective methods for consistent growth.
Venture Digital can help with all aspects of content marketing. Partner with an agency that knows and understands how to cohesively integrate all of your digital marketing campaigns and efforts into a unified front to achieve real results, real fast, and to achieve true greatness!