As digital marketing continues to evolve, the ways in which roofers can generate leads has expanded significantly. Not only can you build digital marketing campaigns that are able to reach new targeted audiences, but you can also remarket your campaigns to users who have already visited your website and interacted with your business. What’s more? You can even build new audiences that have similar traits of your past customers.
However, no matter how robust or intuitive your marketing campaigns are, they are useless without the proper landing page to send traffic to. In fact, the quality of your landing pages can be the difference between a user staying on your website long enough to convert into a lead or quickly bouncing off of it; never to be heard from again. With this in mind, here are 3 tips for building killer landing pages that convert:
Keep Your Landing Page Design Simple
The common misconception about landing pages is that you need to pack as much information into it in order to increase your chances of converting a user into a lead. This, surprisingly, is the wrong approach, especially for roofers.
When it comes to landing page design, you should keep it simple by having one clear goal and one consistent subject throughout the page itself. For example, if you want to create a landing page to promote your roof repair services, then talk about the signs of roof damage, roof insurance (if you offer it), and maybe provide relevant reviews or photos of recent repair jobs.
Avoid CTA (Call-to-Action) Overkill
Using CTAs (or calls-to-action) is really the only way to know whether or not a user has converted while visiting your landing page. These can be anything from a contact form, a “schedule an appointment” button, or a click-to-call link and act as the primary metrics for you to measure your campaign’s success.
Most roofers think adding as many CTAs as humanly possible to their landing pages is a way to stack the decks in their favor, when in actuality they’re overwhelming their users with too many conversion opportunities. This, in turn, can lead to a confusing landing page structure and cause users to make a mad dash for the exit. Instead, as we mentioned before, you should have one clear goal (or two, tops) that is emphasized throughout your landing page to incite focus from your user’s on the action you want them to take the most.
Typically, the goal with a landing page for a roofing company is either to get a phone call from a lead or capture their email address to be able to market to them in the future. Regardless, though, it’s critical that you choose one CTA and stick with it.
Ensure Your Landing Pages Are Mobile-Friendly & Load Quickly
According to Kissmetrics, 40% of online users abandon a web page if it takes longer than 3 seconds to load. This fact is important to take into consideration, especially if your traffic is coming from paid Google Ads or Facebook Ad campaigns, as slow load times — and the resulting high bounce rate — will cause your quality score to go down and your ads to stop showing as often as they should.
Let Our Digital Marketing Experts Help You Build Killer Landing Pages
The best way for roofers to build the proper landing pages for their marketing campaigns is by partnering with a digital marketing team — like Venture Digital Marketing & Consulting — who specializes in marketing for the roofing industry.
Our experts have the skills, experience and knowledge necessary to get you roofing leads on a consistent basis and can ensure your landing pages are bulletproof. Contact us today to get started or give us a call at (714) 656-7281.