The Most Effective SEO For Realtors Strategy
Let’s talk about SEO for realtors. Every day, we meet new and experienced realtors who want to rank on the first page of Google but do not understand what it takes to get there. So, we made this guide to help the realtor community understand what it takes and ultimately how to get onto the first Google search results page.
There is this expectation: you can just build a website, and people interested in buying or selling a home in your community will come to your site. They will see how awesome you are, and they will either give you a call or give you their lead information.
But the famous adage “If you build it, they will come” is not accurate in today’s business environment.
We all want our websites to generate quality leads on autopilot. Not many people truly enjoy cold calling or spending their hard-earned money on ads (though ads definitely hold a place in business growth strategies).
So how do you get real people to visit your website, become a lead, and eventually become a contracted client? The solution is SEO for realtors (search engine optimization).
A recent study produced by the National Society of Realtors discovered that 90% of home buyers use the internet in the home-buying process.
The real estate agents and brokers that dedicate time or resources to their SEO will win the most opportunities with these home buyers.
Home buyers and sellers are on Google right now looking at the Google maps and organic listings to find the best real estate agent to work with. If you do not show up prominently in these two places, you are missing out on the most affordable and qualified leads imaginable.
This SEO for realtors guide is designed to take you from the unknown to the obvious choice for your next client.
What Is SEO For Realtors?
SEO stands for search engine optimization, and it is the process of maximizing your digital assets so that you earn the most coveted positions on the Google search-engine results page.
Imagine, for a moment, that you are looking to buy a new home. You know you want to buy a home in Colorado Springs, Colorado. What do you do?
Well, if you are like 50%+ of home buyers, you go to Google and start typing questions that come to mind.
The Google search engine results page then loads up, and you are presented with a short list of recommendations from Google. There is a 60% chance that you will click on the first three results.
Over the years, Google has made changes to its search engine results page. Nowadays, the first several results on the page are going to be paid ads, followed by Google maps search results, and then the organic listings.
You cannot expect to get website visitors any longer with just a site you created containing some content you wrote about yourself and what you do.
It is just too competitive.
Why SEO For Realtors Is Important
According to the National Association of Realtors:
- 44% of all buyers do a search online to look at available properties.
- 13% of home buyers do research on the home-buying process online.
- 95% of searchers do not go to the second page of Google
So, here’s the scary bit. If your main two digital assets (your website and your Google My Business listing) are not ranking on page one of the search results, then you are not getting traffic to your website unless you pay for it.
So How Do You Get on Page 1 of Google?
If you Google anything related to real estate, you will find results from Zillow, Trulia, and Realtor, etc. It is important to know that these MLS database sites have millions of visits and social media shares. Because of these factors, they will generally be ranked higher on the Google search engine results page than your website.
However, your website can rank higher than these websites with our specific SEO for realtors strategy.
We have discovered that if we combine specific keywords and a unique content strategy, then we can compete and beat out these MLS giants and attract valuable, qualified leads.
We can do this as long as we understand and properly deploy the four pillars of SEO for realtors: keywords, content, promotion, and user engagement.
The fact that you are reading this page attests to the effectiveness of this strategy.
You probably found this page through a Google search or through one of our backlinks to this page. Therefore, you ought to be confident that you can outrank these giant websites with a solid SEO strategy.
The Four Pillars Of SEO
The first pillar (keywords) is pretty straightforward. Google crawls billions of pages on the web every day. The information it gathers on each page is stored in its massive database.
Google users then use its search engine to look for the specific information they want in this database.
The search-engine-results page displays the results of each search.
By doing proper SEO for realtors keyword research and analysis, you can make sure your website is showing up at the top of the search-engine-results page for specific searches.
You will not get this result for every search query; but if you stick to a specific strategy, you’ll ultimately get the quality leads you are looking for.
The second pillar (content) is also fairly simple. Google is crawling your site and adding every page to its index.
You can think of the search-engine-results page as Google’s recommended websites in answering a specific question for its user.
Your website’s position on the recommended list is a factor of how well the specific page on your website answers the searched question and how your webpage interacts with Google’s previous recommendations.
In order to have your website outperform another website, you need to focus on answering these questions more effectively and providing a more positive experience than your competitors.
By doing the keyword research and analysis in the previous pillar, you can guarantee that your website will have a better answer than the other recommendations on Google’s search-engine-results page by custom writing content specifically for that query.
The third pillar (promotion) is essentially the recommendations that Google gets about your website’s effectiveness at answering specific search queries and its track record of answering search queries overall. These are called backlinks.
Backlinks are an integral part of your SEO for realtors campaign!
You can think of a single recommendation like a grade on a specific assignment; your track record would then be like your final score in the class.
These recommendations are in the form of links to your website from other sites on the Internet.
Google favors your website as opposed to other sites in the same search-engine-results page based on the strength of these links.
How to do this properly will be explained later in this guide. It is important to note that this pillar can completely make or break your website’s performance in the Google search-engine rankings.
The last pillar (user engagement) is the most missed opportunity by business owners and other lower quality SEO agencies.
Google wants to know that its users are in good hands when they come to your website.
Google can properly see how users are engaging with your website when you take the time to set everything up properly.
If someone google searches “buy a home in Colorado Springs” and they spend more time on my site and view more pages on my site than yours, then Google will position my site above yours. Google recommends my site over yours because I am showing Google how much better my site performs than yours.
Once we have a clear understanding of these four pillars, we can begin to understand how we can outrank the other websites we compete with on Google.
The goal of your SEO for realtors campaign is to use the four pillars we have discussed here to elevate your website above your competitors.
We have discovered that the best way to rank highly on Google and generate leads from our website is to use an SEO for realtors funnel strategy. We can dig deep into the intent of a Google search with this funnel model and understand the type of content we need to write for our website if we want to outrank our competitors on the search-engine-results page.
Getting The #1 Spot on Google Maps
Getting into the “map pack” (the map area on the Google-search results page) is critical to your SEO for realtors campaign.
Google maps is one of the most effective ways to get free leads for your real estate agency. If you do not have a Google My Business set up, then you are missing out on one of the easiest and best lead sources.
To get started, visit google.com/business, and follow the steps to setting up your account and business location.
Do note that your business may have a listing on Google already! Google’s bots crawl thousands of websites each day. If it comes across your business listing information on enough websites, it will create a listing for you.
If your agency’s listing was already created, then you can claim this business listing through the setup process.
Now let’s discuss optimizing your Google My Business listing.
You will want to insert keywords into your listing description and services. These keywords help establish your Google My Business listing’s relevancy to search queries.
After your agency has been verified with Google (follow the set up instructions to do this), you will then need to get reviews. Google will promote your business listing higher on its search results when your listing is more relevant and has a higher review rating than your competitors.
Consumers also like working with professionals who have lots of reviews with high ratings. So, you will want to make sure you get as many reviews as possible as part of your SEO for realtors efforts.
Pro Tip: these reviews do not just have to be from “paying clients.” One technique we recommend often is being active in providing free advice and tips to others online.
For example, provide someone with some input on saving money when buying a home. Then, follow it up with asking for them to give you a review based on the help you gave them.
The Tried & True SEO for Realtors 3-Step Formula
First off, we want to be upfront and transparent with you.
SEO for realtors needs to be strategic; it can also be difficult and time consuming.
What you are about to read is the culmination of years of SEO for realtors experience, research, and training. We have SEO master strategists on our team that have developed a rich SEO for realtors skillset.
While you may follow the same steps that we do, your results may still be drastically different when compared to our expertise, tools, and depth of knowledge.
Give us a call at (714) 656-7281 or fill out this form to contact us. We would love to connect with you, hear more about your agency, and help you put together the most effective SEO strategy for your local area.
Presently, Google examines over 300 signals to determine how websites rank in the Google search-engine-results page. Additionally, what is analyzed today may not be assessed in the exact same way tomorrow with how often Google updates its search algorithms.
We say all of this to convey to you that while this guide is an excellent source for “do-it-yourself SEO for realtors,” the simple fact of the matter is: we could do it better than you.
You have a choice with the knowledge you gain from this guide.
You can either take the time to do all of this (and more) yourself, or you can hire an SEO agency specializing in realtors and brokers to do it for you.
SEO for realtors used to be an option (10 to 15 years ago), but nowadays it is a requirement for business success.
With that out of the way, let’s jump in.
We have found that we are able to get the best results for our clients by using a three-prong, sales-funnel type approach. Your next clients are on the internet right now and fit into one of three categories:
- They know they need a realtor and are trying to find the best one to contact (hot)
- They know they need a realtor but are not searching for one right now (warm)
- They do not know you or how you can help them yet (cold)
The first group is what we call “hot leads” because they are actively looking for a realtor. This group of people will be targeted with the bottom-of-the-funnel keywords.
The second group of prospects has “warm leads,” and we will be targeting them with the mid-funnel strategy we will explain below.
The last group of prospects has “cold leads,” which also requires a special strategy to nurture into valuable clients. We will divulge the strategy for cold prospects with the top-of-the-funnel strategy below as well.
This three-step process will position you as an authority figure in the eyes of your prospects in all three categories. All three categories are important, and the strategy hinges on all three components being used.
Do not allow yourself to get caught up in focusing on just one of the sections of the funnel, or you will not achieve good positioning on the Google search-engine results page or the leadflow you need to grow your business.
Just follow this SEO for realtors guide as best you can, and do not hesitate to reach out to us with any questions.
Bottom of the Funnel – The Ideal SEO Keywords for Realtors
Bottom-of-the-funnel keywords are the big-money keywords. These are the generic and common keywords that come to mind when you are asked “what keywords do you want to rank for on Google.”
These are the most expensive and competitive keywords to pursue as the MLS giants and other real estate agents and brokers are all fighting for them. Examples of these keywords are “buy a home in Colorado Springs,” “condo for sale in Miami”, etc.
In this part of the SEO for realtors strategy, these are long-term SEO keywords. Ranking for these keywords is going to take six months to a year of good SEO in order to rank highly on the Google search-engine results page.
While ranking for these keywords is the long-term game plan, we need to start by building the foundation of the funnel, getting traffic going to your website, and (most importantly) getting Google to recognize your content as the best destination for these search queries.
Your position on the Google search-results page for these keywords will improve over time as Google recognizes your quality content, overall performance of your website, and backlinks.
The Middle-Funnel – The Critical SEO Keywords that Realtors Forget
Middle-funnel keywords are what people are searching for before they hire a realtor.
This is where we are asking you to put yourself in the shoes of your ideal client. If you want to sell homes in Colorado Springs, then you need to know that ideal customer inside and out. What is your ideal customer searching for? What questions do they ask you before they are going to buy a home?
For example, I would be looking for information on things like: demographic information, neighborhood information, crime rates, school reputations and locations in the area, and things along those lines.
These questions are going to help you better understand the intent behind your customer’s search before they are ready to hire you.
If you have content on your website ready to facilitate these questions, then you can capture that visitor and convert them into a qualified buyer over time.
The Top of the Funnel – Best Brand Awareness & Traffic-Producing SEO Keywords for Realtors & Brokers
Top-of-the-funnel keywords are the most frequent and general searches. These keywords are most beneficial for younger sites and newer realtors, but they are also a necessary part of this digital marketing strategy for realtors.
Examples of top-of-the-funnel queries include: “things to do in colorado springs,” “best restaurants in colorado springs,” etc. These types of keywords are high-level, topical, and audience-focused, but not necessarily related to real estate.
The goal of this part of your SEO for realtors initiative is to get traffic, get attention, and develop awareness that you are here to help people and not just push listings on them.
This part of the funnel really helps to build your brand in your local area. It also helps you to convert your website visitors the long way by getting them to your site and showing them your brand and personality.
You will also get some really good opportunities with people exploring what the local community has to offer when they are checking it out and deciding if they want to move there.
This is game-changing for realtors because the earlier you establish a relationship with prospects and get them into your funnel, the easier it will be for you to get the contract at the end of the day.
The “Luxury” Keyword Trap
Let’s talk about luxury keywords. We have been getting a lot of clients lately that want to go after these luxury-oriented keywords.
While it is great to win contracts with clients that want more expensive homes (thus giving better commissions), it still poses a couple of problems.
First off, when all the other realtors and competitors want to go for these keywords as well, it suggests a lot of competition and saturation. This means that it will take a lot of time and money to climb the ranks and get ahead of your competition for these searches.
This same amount of time and money could instead be spent on rapidly scaling several other keywords that will collectively drive more qualified traffic to your website.
This is a driving factor behind the month-after-month success of our SEO for realtors strategy and one of the reasons why realtors and brokers love working with us.
Secondly, these types of keywords are not that valuable. When people are searching for “luxury homes in Colorado Springs” or “homes with the best views in Colorado Springs,” you get a lot of window shoppers.
When it comes to your website, this traffic does not convert to solid leads.
Lastly, luxury home sales generally come through business referrals and personal relationships, not cold Google searches.
There is a saying “money knows money,” meaning when people are looking for those million dollar homes for sale, they are probably too busy making all of their money and not doing Google searches to find a realtor.
Long story short, these types of keywords are not something you want to target for your SEO for realtors campaign.
How To Do Effective Keyword Research for Realtors & Brokers
Keyword research is one of the most critical components of your SEO for realtors digital marketing strategy.
The keywords that you choose to pursue are the keywords that your website is going to rank for on the Google search-results page, and it is very important that you stick with the keyword strategy that we disclosed in the previous section.
You are going to encounter tons of competition and get lackluster results if you deviate too much from the strategy we laid out for you.
There are two main tools that you are going to use to do your keyword research. We are going to walk you through the same process we use to do our keyword research.
It is important to note that you can easily spend hours upon hours doing keyword research, and you will have to consider several details contained within the data when making your decision.
If this task seems daunting to you, please do not hesitate to reach out to us to help you with this process. We have a smooth and easy process for our SEO for realtors program that will get you climbing the search results in no time.
Step 1 – Research “Root Keywords”
The first thing that you need to do is uncover your “root keywords,” which are the shorter, more general keywords.
Examples of good SEO for realtors root keywords are “homes for sale,” “best neighborhoods,” and “best restaurants.” Be sure that you are using the framework for keyword types we mentioned above, as they are the fundamental components of this effective SEO strategy.
We recommend reading this whole guide through before doing your SEO keywords for realtors research.
This will help you have a clear understanding of how you will be using these keywords on your website, as it will affect how you conduct your research.
To get your SEO keywords for realtors, we recommend using a combination of Google suggestions and the keyword-research tool by Ubersuggest. Internally, we use a tool called SEMRush which has a few more features we use at an SEO for realtors agency level.
To start your keyword research, you are going to open an incognito window in your browser and go to google.com.
You will then start typing into the search bar your queries that are applicable to your locality and along the lines of what we discussed above. Google will populate “suggestions” for your search below the search bar. The completed Google search query string is the keyword we keep referencing.
You will want to write down all the keywords that are applicable to your local area and in line with the three types of keywords we disclosed.
Then, you will take these keywords and enter them into the “keywords idea” tool on Ubersuggest.
The keywords-idea tool will generate a number of queries and related searches done on Google.
Here, look for keywords that have a combination of decent search volume and lower SEO difficulty (meaning less competition).
For now you want to make a note of the keywords that fit into the top of the funnel, middle funnel, and bottom of the funnel we have previously discussed.
At this point, it is better to be a little more liberal with your keywords as long as they meet one of those three funnel segments.
Step 2 – Research “Long Tail Keywords”
It will always be easier to rank for long-tail keywords than root keywords.
Long-tail keywords have less competition than root keywords, and there are virtually unlimited variations of long-tail keywords available to you.
Long-tail keywords are just longer search phrases. Examples of long-tail SEO keywords for realtors would be “best neighborhoods in Colorado Springs” or “best schools in Colorado Springs.”
This is why we do a second layer of keyword research to identify high quality, long-tail keywords.
Long-tail keywords will also be your main focus for the mid-funnel and top-of-the-funnel keywords that you use when writing content for your website.
You will use two more tools to help you put together a good list of these long-tail keywords.
The first tool you are going to use is Google suggest.
So again, you will open up an incognito window in your browser and go to google.com.
You will then type your keywords from your working list into the Google search bar and take a look at the suggestions to see if anything good pops up.
You can also carry through with searching some of these keywords and scrolling to the bottom of the page to look at the “searches related” section for more good ideas.
The second tool you are going to use is Answer The Public, which is an ingenious tool that injects popular articles and questions into the keyword.
This allows you to identify additional questions that people search related to your root keyword.
This tool is especially helpful in identifying popular mid-funnel and top-of-the-funnel keywords.
To use this tool, go to answerthepublic.com, and enter your root keyword into the search bar. Wait for the questions to populate and review your findings.
Step 3 – Choosing Your Keywords
By now, you should have a pretty lengthy list of SEO keywords for realtors.
If you have only a handful of keywords, you will want to go back and repeat steps one and two until you have a good 25 to 50 keywords at a minimum.
Now, you are going to go back to your keyword-research tool on Ubersuggest and enter each of your keywords.
Then, record the statistics for each keyword into an excel file or Google spreadsheet so that you can see the exhaustive data for each keyword.
Once you have all the data for all of your keywords in one spot, look through the data for three to seven keywords with high search volume and low SEO difficulty scores that are in line with the top-of-the-funnel keyword strategy we discussed above for your top-of-the-funnel keywords.
Then, look for three to seven keywords that have decent search volume with low SEO difficulty and low paid difficulty that are also in line with the mid-funnel keyword strategy we discussed above.
Lastly, you are going to look for 3 to 10 keywords that have decent search volume and as low of an SEO difficulty score as you can find that are also in line with the bottom-of-the-funnel keywords we mentioned above.
These 10 to 20 keywords are going to become the SEO keywords for realtors that you are going to use in this SEO strategy and get your website to rank on page #1 of the Google search-results page.
The Three Types of Pages Realtors Need to Focus on
Broadly speaking, there are three types of pages you really want to focus on for your SEO. This is how we optimize for the content pillar of our SEO for realtors campaign.
The first types of pages on your website are your listing pages. We are going to go into more detail on what to do below, but this piece is critically important and is almost always overlooked by realtors and brokers as well as other agencies.
The second set of pages are your foundational pages. These foundational pages are the main categorical pages that you really want to rank for. They are central to your services.
Lastly, the third types of pages are your blogs and resource pages where you create additional content.
Let’s talk about how to optimize your listing pages in your SEO for realtors campaign; these are largely overlooked, misused, and misunderstood when it comes to real estate SEO.
Google wants to rank pages that are unique and add value.
The problem with your listing pages is that they are dynamically generated by your MLS feed. This same feed is being fed to thousands of websites, which creates tons of duplicate content on the web.
Additionally, you cannot customize these pages because they turn over too fast.
Google actually looks at these pages as “low quality” because they are on your site for such a short time and because there are so many duplicates of them on the web.
What ends up happening is that Google defaults the credit for these pages to the site with the most credibility which is often Zillow. So, you really do not have a chance of ranking for these pages at all.
What you need to do with your listing pages is block the Google bots from crawling them entirely.
To do this, you will need to access your robots.txt file on your website, and block the Google bot from crawling those categorical pages.
This means that Google will not penalize your website for having the vast majority of its content being duplicate and “low-quality” content.
You really only want Google to index and crawl your primary pages and to have those pages be the benchmark that Google uses to score your website.
By blocking these pages, Google will elevate your website’s authority because the quality of your remaining content is so much better. And, you get the bonus points because your website is following Google best practices while your competitors have all this duplicate content.
You do not want to delete these pages from your website! These pages are “must haves” for internal search and visitor engagement purposes.
You want your prospects to be able to browse the local listings on your website. Having your website visitors view these pages is actually really good for Google as well because they can see that you are providing value to your website visitors.
The sweet spot you are going for here is to get people to come to your site from your foundational pages, then engage with the MLS listings and the rest of your website.
The foundational pages (also known as category and neighborhood pages) are what you will focus on for the bottom of your SEO for realtors funnel strategy for now.
The idea here is to focus these pages on either neighborhood or building breakdowns (if you are doing a condo style of real estate). These pages are going to be your most authoritative sources for the bottom-of-the-funnel keywords until you have amassed a lot of positive SEO value.
You really want to develop and spend quality time on these pages.
Each of these pages needs to have 500 to 1,000 words at a minimum and should include multimedia content such as images and videos.
You also need to make sure you fully optimize these pages with keyword optimized information, image alt tags, headings, title tags, meta descriptions, etc.
You want to include all of the information about that neighborhood or amenities of that specific building. Virtually everything that would be considered useful information needs to be included on these pages.
The focus of your SEO for realtors campaign needs to be on these pages, specifically until your website has thousands of backlinks and organic search visitors each month.
Blogs & Supplemental Content
Your blog and resource pages are the best pages to use your top-of-the-funnel keywords as well as some of your mid-funnel keywords.
For your blogs, specifically focus on your top-of-the-funnel keywords.
Some of the best blogs that generate loads of traffic are about “best restaurants in the area,” “nightlife locations,” “popular attractions,” and “things to do or see in the area.”
You will then use some of your mid-funnel keywords on your supplemental asset pages such as “buying a home in Colorado Springs.” These pages need to contain all of the information that someone needs to know about buying a home in that area such as demographics, home investment trends, median income, best schools, and things to do in the area.
The goal here is to create a hub of information for people using your mid-funnel searches.
Free Bonus Tip – Don’t Neglect Your Images
Image search is also a very important part of our SEO for realtors campaign. People want to see images of the neighborhoods, buildings, attractions, landmarks, and tourist destinations. You can tell this by doing a quick Google search and seeing the image section pop up near the top.
By properly optimizing the images on your website, you will gain some traffic through the image search results. Additionally, your categorical pages will be able to piggy-back off of your image’s high rank in the image search.
Pay close attention to properly naming your raw image file before you upload, properly naming the alt tag on the website, and sharing it on social media and pinterest.
The Hidden Secret To Properly Promoting Your Real Estate Website
Now, let’s talk about the third pillar of our SEO for realtors strategy – the promotion pillar (also known as link building).
Link building is the practice of getting other websites to talk about your website and link back to your website.
Google interprets these links similarly to how votes are counted in an election.
Currently, backlinks are the heaviest contributing factor (while user engagement remains the most important) to higher ranking websites in the Google search-results page.
The higher quality backlinks you have to your website, the more authority and credibility your website has with Google.
A great example of a high-quality backlink would be if your local newspaper wrote an article on the best realtors in your local area, and you are on the list; they then link back to your website within the article.
It is important to know that there are two scores when it comes to backlinks. The first score is from the raw number of links to your website, and the second is the number of unique links to your website.
While the goal is to get as many links to backlinks as possible, you also want to make sure you are getting these links from as many different websites as possible.
All of our SEO for realtors campaigns come with a monthly supply of backlinks to help you build good credibility with Google.
How To Get High-Quality Backlinks for Your Real Estate Website From Bloggers
A great way to get easy and high-quality backlinks to your website is to hit up bloggers.
The first group of bloggers to connect with would be your local bloggers. These would be people that put out content about lifestyle events, blog reviews of local restaurants, and people that talk about the goings-on of the local life.
The second group of bloggers you want to hit up are travel bloggers.
The reason why these two groups are so valuable is because their subject matter is close to several of your page types on your website and because they are generally not tied to a specific real estate company or brokerage.
Also, people that are visiting the area (and interested in moving to the area) will be reading these blogs to get a feel for the local life and attractions. If they are already going to your site to read these blogs, then you already have your foot in the door when they are ready to move into your community.
At the end of the day, you want to find bloggers that you can pitch in your area and that have a community of followers.
Your pitch is generally going to be pretty simple and generally favors all parties pretty nicely. Some of our favorite offers to local bloggers are guest-blog swaps (both sites get a blog written by the other with a back link to each site) and sponsored content (you pay for a “spot” on one of their blogs that contains the backlink).
Alternatively, you can offer something for free that they would find valuable, such as a piece of content that their user base would find valuable that you produce.
Obviously, promoting your website is going to take a lot of time and effort, but it will be well worth your time. We recommend you spend as much time promoting your content as it took for you to write the content. However, if you are able to invest twice as much time, that would be best.
All of our SEO for realtors campaigns come loaded with time invested to grow our clients promotion efforts month over month.
A lot of realtors see the time involved in this process and decide to hire an SEO agency like Venture Digital Marketing and Consulting to leverage our time and expertise to get the job done for them.
How To Get High-Quality Backlinks for Your Real Estate Website From Social Media
Social media has become a staple and powerful tool to growing business these days.
If you do not have a social media presence, then you need to do that right away!
Social media advertising is a great way to grow your real estate agency. But you can also use it to drive quality backlinks and traffic to your website in your SEO for realtors campaigns
In this section, we want to talk with you about how you can leverage social media to get more backlinks and more people visiting your website.
There are two main ways that you can get these backlinks and traffic to your website. You can buy a sponsorship, or you can go the unpaid route.
At the end of the day, it comes down to which resource you want to “spend.” You can either spend money on social media influencers and sponsorships, or you can spend time finding the right individuals and companies to get in contact with.
Alternatively, you can hire an SEO for realtors agency like us to handle it all for you. While we do sometimes engage in sponsorship links on behalf of our clients, we generally stick to the free method for our clients. We will go into deeper explanation on that process below.
There are two main ways you can engage in social-media backlinks to your real-estate website.
The first method leverages your personal social media networks.
First off, you want to make a post on your professional facebook page for each of your categorical pages (discussed above) on your website.
Then, share those posts using your personal facebook profile. You will also want to reach out to your friends and professional networks asking them to do likewise.
This will help you get a nice boost in backlinks to those pages on your website. Additionally, it will increase your exposure in the community and drive traffic to your website.
Then, make posts on Pinterest and Twitter for your categorical pages as well. You will also want to reach out to your networks on those respective sites asking them to retweet and pin your posts on those networks as well.
Continue this process until all of your categorical pages have been posted on all of your social media channels and shared by your personal networks. By following these steps, you will quickly gain a lot of backlinks to your site.
Be sure that you do not do all of this at once!
You want to spread all of this activity and links over the course of a couple of weeks. You can also post it as you make the content on your website, if you did not have it on your website prior to using this strategy. It could come across as spam if you do all of this at once. You do not want Google to think you are scammy or spammy.
The fabled story of the tortoise and the hare is the best analogy to SEO. You want to be consistent and sustainable for a long period of time in your SEO efforts.
To get the quality traffic you want from your social media backlinks, you will have to do a good bit of research. Your goal now is to locate users and businesses that could benefit from your content.
How To Get Backlinks on Facebook
For Facebook, you are going to search for groups, pages, and communities in your local area.
You will reach out to them and communicate that you found their pages/groups and thought those specific pages would be beneficial to them.
This is where your top-of-the-funnel keyword pages (mentioned above) will come in handy.
You will want to reach out to your local attractions and send them your blog on their attraction; encourage them to share the page within their network.
You will want to reach out to the business pages for the nightlife locations you had written about, and ask them to share the page within their network.
Facebook is a critical component of our SEO for realtors strategy that we use to help our clients get the results we promise month over month.
How To Get Backlinks on Twitter
The Twitter approach is pretty similar to the Facebook strategy.
On Twitter, you are going to search for user accounts and direct message them your page. Explaining that you thought they would find it valuable, and ask them to share the link with their followers.
You will then search through the hashtags and find users who tweet with hashtags related to your content, and message them as well.
Protip: when contacting these individuals, express the value behind the information for their audience.
Content creators need content and enjoy it when they get content they do not have to go out and locate themselves.
How To Get Backlinks on Pinterest
On Pinterest, you will want to do searches for your top-of-the-funnel keywords.
You will then search through the results for similar pins that match the content on your website.
Then, click on the user who made that pin and message the user. In your message to the user, be sure to mention that you found their pin and board and thought that your page would be a nice addition to their board and worth pinning.
Lastly, it is important to note that not everyone you reach out to will give you the backlink. But, some of them will, and your website will gain some valuable traffic and backlinks. In turn, this will increase your website’s authority on the Google search-results page.
Pinterest is a valuable resource we use in our SEO for realtors campaigns. It helps generate loads of quality traffic to our clients websites and gain a lot of backlinks.
How To Get High-Quality Backlinks for Your Real Estate Website from Infographics
Infographics are a simple, yet powerful strategy to get tons of good, quality backlinks to your website.
Niel Patel (one of the top experts on SEO) has a great video detailing this process on his YouTube channel. The video itself covers the general application of this concept.
We have detailed this process for real estate agents and brokers below to help you firmly grasp this strategy to apply to your real estate agency or brokerage. However, if you want to watch the original video you can here:
First off, you will want to take your mid-funnel keywords we mentioned above (your categorical and foundational page keywords) and enter them into Ubersuggest (Niel Patel’s keyword research and analysis tool).
The free account is all you really need to complete this task, but a paid subscription for this tool will help you do your research faster. It may also help you to be a bit more effective with your analysis.
Then, you will want to scroll down to the “content ideas report.” This shows you all the blog posts that have numerous social shares, search traffic, and backlinks based on the keywords and popularity.
Then, identify the posts that are largely data driven. The reason why you want these data-driven posts is because straight-up data can be hard to comprehend, but it contains a plethora of important information.
If you cannot find an existing or current post, then you will want to gather the data from your own local authorities (such as consensus data) for your neighborhoods.
Next, you will take all the data and put together a nice, simple, clearly communicated infographic on the data for your keywords.
You can either design this yourself using a tool like canva.com or hire a professional infographic designer (such as us or a freelancer from websites like Upwork or Fiverr) to build the infographic for you.
You want people to skim the infographic and get the most relevant, impactful information quickly and easily. We generally recommend limiting your information to five main points for your infographic so as not to overwhelm the reader.
Then, make sure to cite your sources of information. You do not want to get hit by any plagiarism. In some cases, you may want to make sure that you have permission to use the data within your infographic from the source.
Lastly, go back to Ubersuggest, and look up all the individuals and websites that backlinked to the original sources.
Then, reach out to all of those individuals with an email along these lines:
“Hey, I saw that you have linked to (insert data source website here). I created a simple infographic with all of that data.
If you go here, you can embed my infographic into your blog post. That way, your readers can also see a visual representation of the data and understand the message easier. (insert the url to your infographic).
If you use it, please feel free to link back to my site.”
Generally what we find is that not everyone will add your embed to the original post, but some will. The ones that do backlink to you will give you a high-quality backlink.
You will also want to post your infographic to your social media accounts on Facebook, Instagram, Twitter, and Pinterest. This will give you four more solid backlinks. It will also allow your social networks to share the infographic within their networks, rapidly expanding the amount of backlinks to your website.
In all of our SEO for realtors campaigns, we have seen significant gains in performance when we distribute infographics on the web and recommend you do the same.