8 SEO Tactics You Should Implement During the COVID-19 Outbreak

With COVID-19 spreading here in the United States and abroad, businesses and individuals alike are understandably in a state of fear, anxiety, and uncertainty for what’s to come next. In these trying times, it’s difficult to see the light at the end of the tunnel; when life returns to normal and the outbreak ceases to be the world’s main concern.

However, if you’re even somewhat of an optimist, you must believe COVID-19 will pass. While the date for things to return to normal is up in the air, the world should be open for business once again at some point in the near future; even if it doesn’t look entirely the same as it did before the outbreak. This is why many small business owners aren’t throwing in the towel just yet on their efforts to maintain their SEO rankings during the COVID-19 outbreak. 

With this in mind, here are 8 SEO strategies every business owner should be focusing on during the COVID-19 outbreak:

1. Stay on Top of Google Trends

Google Trends is a fantastic tool that allows business owners (and marketers) to see what their target audience is searching for the most at any given time. If you plan on having a strong search engine presence, Trends should already be a mainstay of your SEO strategy. However, it’s even more important now.

With so many people at home, this means you have a massive influx of users searching online. You should be monitoring Google Trends to stay on top of the questions or topics users are searching for as it pertains to your industry. Understanding this data will allow you to create relevant content that answers your audience’s current questions or addresses a specific topic.

Not only will this help your rankings now, but post COVID-19 — when sales pick back up again — you’ll be in a better position than other businesses who may be hitting the pause button on their SEO efforts.

2. Monitor Google Search Console for Keyword Changes

While you likely have been monitoring Search Console, or some other third-party tool, for keyword changes right along, it’s critical you keep this practice alive during these uncertain times. Why?

Whenever there’s a massive shift in demand, a shift in user intent and search interest on specific keywords is soon to follow. This means you’ll need to be on top of any changes in keyword search volume to ensure you can pivot and alter your approach quickly.

3. Create Content and Save it for Later

In addition to seeing a shift in search term interest, you’re likely to see a shift in consumer behavior as well. Like everyone else in the world, you now (probably) have a lot more time on your hands, so why not fill it by writing quality content based on what your audience is searching for?

Doing so will allow you to build up your content bank with valuable blog posts and emails that can be sent out now or later on once the pandemic ends. If you’re going to write content for the immediate future, you should focus on top/middle of the funnel content. While this content isn’t meant to convert users into customers in the short term, it will get them into your sales funnel so you can offer them your products/services in the future.

4. Begin Thinking About Holiday/Q4 Strategies Now

Let’s face it: no one knows when this current outbreak will come to an end. You may be hearing 2 weeks from one expert and 12 weeks or more from another. Regardless, though, it’s likely going to be a few months before the economy is fully recovered. Sadly, this means quarters 1 and 2 will likely yield less-than-ideal numbers for most businesses. 

With that being said, you can start planning now to make up for the loss-of-revenue on the backend of 2020. For example, if you have an eCommerce or retail store, or sell a specific B2C product, you should begin thinking about your holiday marketing strategies now, including Black Friday. 

5. Implement New Content Strategies

Change is a common theme during these uncertain times, and it is inevitable for your SEO strategies to thrive now and in the future. With more users at home, YouTube videos are becoming a major part of your target audience’s day. This means you should focus on creating more video content to capitalize on this change in user behavior.

If you’re strapped for ideas, you can simply transform some of your most popular blog posts — aka the ones that pulled in the most traffic — into a series of short videos for your company YouTube channel. 

6. Get Familiar With Your Data

Similar to what we mentioned earlier in this article, not only will you have more data to pull from when it comes to Google Trends as people are searching more often, but you may even start to get more traffic to your website as well. 

While the traffic boost may not lead to immediate sales or even leads, an increase in people on your website and searches can still provide some key insights. You should ask yourself these 2 questions:

  • Which of your site’s top pages are seeing the most traffic?
  • Is this a new phenomenon or something that was already occurring pre-COVID-19?

Regardless, now is the ideal time to implement a heat map on your site to see where your user’s attention is being drawn the most on your top web pages. You can also use other data collection methods to take a close look into how users are behaving on your website.

7. Think Outside of The Box and Use Your Time Wisely

While content is certainly the main focus with SEO, it’s important to think outside the box, especially while you still have more time on your hands than usual. This is when you should be focusing on SEO as a whole, and ensuring that:

  • Your page speed is up-to-par
  • Your website is updated with fresh images
  • Your URL structure is optimized

You can also perform additional SEO tasks, such as creating a user-experience exercise or creating new cornerstone content pages. No matter what you do, just ensure that each task is deliberate and serves a purpose for your overall SEO strategy. 

8. Partner With The Right SEO Agency for Small Businesses

One of the most unfortunate aspects of this whole pandemic for businesses is it has forced owners to make tough decisions and lay off some (or all) of their staff. If your company once had a marketing department that you’ve since parted ways with, then partnering with a digital marketing agency that specializes in SEO for small businesses is the ideal solution.

Not only will this ensure your strategies are properly maintained during the COVID-19 outbreak, but the right agency — like Venture Digital — can help your small business plan new SEO tactics for the future. Contact us today to get started or give us a call at (714) 656-7281.

4 Facts to Consider Before Reducing Your Digital Marketing Efforts Due to COVID-19

With the coronavirus outbreak sweeping across the nation., businesses throughout the U.S. are being hit hard. While essential businesses — like pharmacies and grocery stores — are actually flourishing, restaurants, retail stores, and more are seeing large decreases in performance during these uncertain times.

As a result, small business owners are scrambling to find ways to offset their loss in revenue by cutting costs. Unfortunately, some are strongly considering scaling back their digital marketing efforts, which can be a big mistake. Here are 4 facts small businesses should consider before pausing or stopping their digital marketing efforts

Skewed Analytics Data

Before the coronavirus pandemic, many businesses had a filter in place to ensure their traffic numbers only included real website visitors. This meant employees were not counted in analytics metrics as they were seen as internal traffic. 

However, with most or all of your staff now working remotely, the traffic numbers you’re currently seeing are likely skewed. This makes it nearly impossible to distinguish actual traffic (aka potential customers) from your own employees unless they’re using a VPN or a remote network connection. With this in mind, it’s best to avoid measuring the success of your SEO efforts or PPC campaigns based on traffic alone.

Reducing Paid Ad Spend

There’s no way around it, unless your business is considered essential, you’re going to need to reduce your paid advertising budget during the COVID-19 outbreak. Demand for non-essential products or services is, unsurprisingly, low at this point in time, so getting a positive ROAS (Return on Ad Spend) is next to impossible without decreasing your budget.

However, it’s important to keep in mind that bids in every industry are lower than they have ever been, especially on platforms like Google. This is most likely due to advertisers making fewer bids and scaling back their own budgets. Regardless, this can present an opportunity for your business (depending on what you’re selling) to yield more clicks for less on your advertisements. You’ll likely need to be more hands-on than ever before, though, as you will need to closely monitor each campaign’s performance to ensure a positive ROAS.

Rethinking Email Marketing Efforts

Email marketing has always been an effective and affordable way to reach customers. However, now more than ever businesses are leaning on email to communicate serious brand messages as it relates to COVID-19.

For some, this can be as simple as letting your customers know that you’re still selling your products while your brick-and-mortar locations are closed. If you don’t have a physical store, assuring customers that you’re there for them and their families can do the trick as well. 

Just make sure you empathize with your customers who may be going through a difficult time due to the pandemic, and let them know what your business is doing to ensure their safety. Avoid hard-selling special COVID-19 promotions or free shipping, though, as these efforts may come off as insensitive and out of touch. 

Focusing on SEO and Content Marketing

As expected, organic search volume is down across the board at this point in time. However, it’s important that businesses continue on with their SEO and content marketing efforts to avoid losing ranking when things go back to normal.

Posting valuable content on a regular basis will only benefit your website once the demand for non-essential products/services returns (and it will). Keep in mind, any dip in traffic is not an SEO issue but rather a lack of search volume during a global pandemic. Giving up on building your organic rankings could lead to taking a significant loss when it comes to your positions on search engine results pages once COVID-19 is no longer an issue.

What’s the Takeaway?

It’s impossible to predict when the impact of COVID-19 will cease to be a problem for businesses around the world. However, businesses that are mindful and prioritize the safety of their customers and staff stand a good chance when it comes to quickly rebounding after the pandemic is over.

Until then, it’s important to pay close attention to your digital marketing efforts to ensure you’re putting your focus on the right strategies. The best way to do this is to partner with a digital marketing team — like Venture Digital — who can help properly maintain your existing campaigns. Contact us today to get started or call (714) 656-7281.

What is Lead Generation & How Can it Help Your Small Business?

Lead Generation Small Business

Lead generation is a critical ingredient for any successful business — no matter your industry — as it can effectively drive sales on a consistent basis. Yet, according to BusinessInsider, only 42% of small businesses have a solid lead generation plan in place. 

Sadly, without a plan to attract new leads consistently, your small business will miss out on the incredible opportunities lead gen can offer, and may even be left behind as a result. To avoid this, we — here at Venture Digital Marketing & Consulting — suggest focusing on new ways to get leads onto your small business’ website. 

What is Lead Generation?

Lead generation refers to the process of getting potential customers (AKA leads) onto your website and — ideally — into a sales funnel, such as an email marketing automation. The best way to attract leads is to offer something of value in exchange for a user’s contact information.

There are many lead generation methods out there — referred to as ‘lead magnets’ — however, you must ensure to market them correctly by targeting the most relevant audiences possible.

For example, if you start a lead generation campaign for a wedding dress store, you should make sure to target women who have recently gotten engaged’ some ad platforms (like Google Ads) even let you target users who frequently visit specific URLs. 

Creating and Marketing a Lead Magnet

When it comes to choosing the right lead magnet for your business, you’ll need to consider a number of unique factors, such as the industry you’re in, the products/services you sell, and your business’ location.

However, there are a few lead magnet ideas that work well for just about any small business out there. These can be further customized to suit your specific business as well. 

Special Promotions/Sales:

Offering your users a special discount for your products or services is a great way to incentivise them to provide their contact details. This could entail emailing a printable PDF coupon that can be used in-store or online.

Piece of Content:

Another fantastic lead magnet idea is to provide an educational piece of content. Some examples include an eBook, white paper, or even a series of blog posts specially written for the segment you’re targeting. 

Customer Loyalty Program:

This lead magnet is mainly for retailers and allows users to receive special perks — such as annual discounts on products — and earn points for signing up. 

Once you’ve created your lead magnet and a landing page to send traffic to, it’s time to begin marketing it. This can be accomplished on a multitude of platforms, however, Google, Facebook, and Instagram seem to garner the best results. 

This is due to the amount of traffic/users these sites already see on a daily basis, which gives your marketing campaigns an opportunity to be seen by a massive amount of people. Keep in mind, though, that you’ll need to focus heavily on targeting your campaigns to relevant users. 

If you need guidance when it comes to lead generation, get in touch with the digital marketing experts at Venture Digital Marketing & Consulting today or give us a call at (714) 656-7281.

The Guide to Google Ads for Roofers

Google Ads for Roofers

When it comes to running a successful roofing company, generating leads on a consistent basis is imperative. Unfortunately, some roofers are stuck in the past when it comes to their marketing efforts and are getting left behind as a result.

In recent years, the roofing industry has seen a massive shift in regard to consumer behavior. Gone are the days of relying solely on mailers, newspaper ads, and billboards to attract leads. In 2020, roofers need to focus on building their marketing strategies online in order to generate leads effectively. One of the best avenues for generating roofing leads today is Google Ads. However, getting started — especially if you’ve never run Google Ads in the past — is easier said than done.

At Venture Digital Marketing & Consulting, we specialize in managing Google Ads for roofers, and we’ve seen first hand how effective running ads on Google can be when it comes to boosting website traffic and generating more business. With a bit of guidance from our team of digital marketing experts, you too can begin to reap the benefits of Google Ads.

Getting Started with Google Ads 

Before you begin building ad campaigns on Google, it’s important to fully understand what the platform has to offer. This will set you up for success and keep you from wasting money on ads that don’t convert.

When signing up for a Google Ads account, you’ll be prompted to enter details about your business — such as your roofing company’s name and location — along with your billing information. Once you’ve passed this step, you’re on your way to creating your first Ads campaign. Deciding which campaign you should start with can be tricky, though, so we will break down the main campaign types roofers should focus on below:

Search Campaigns

If you’ve ever searched Google for (literally) anything in the past, then you’ve likely come across a search ad campaign. These ads show up primarily at the top or bottom of the main search engine results pages — though they can appear other places within Google’s ad network — and are disguised meticulously to look like standard search listings.  

Search ads are (by far) the most commonly used campaign type, but can be the trickiest to put together and manage successfully. Beyond creating impactful search ad text, you’ll also have to focus on adding location targeting to your campaigns — to ensure only local users are seeing your ads — along with (probably the most important ingredient) the right keywords.

To say keywords are critical to the success of a search ad campaign would be an understatement, and there are too many variables at play for one article to cover. However, it’s important to understand the different keyword match types, as they play a massive role when it comes to serving your ads to the right audience.

Broad Match – While broad match keywords can garner a lot of clicks, they are not recommended, as they can cause your ads to be served to irrelevant users; wasting your money in the process.

Broad Match Modifier – These types of keywords give your ads a reach similar to that of broad match keywords while allowing you to serve ads to more relevant users. To create a broad match modifier keyword, you would add a “+” symbol in front of each word (i.e. “+roofing +repair +replacement”).

Phrase Match – With phrase match keywords, your ads will only appear when a user searches your exact keyword, in the order it is added. However, there may be additional words added to the beginning or end of the search query. For example, if your phrase match keyword is “roof  repair in denver”, a user may see your ad if they type in “affordable roof repair in denver colorado”. 

Exact Match – This match type is straightforward. You simply add your keyword — with brackets at the beginning and end of it — and your ads will only show when a user searches for that exact search term.

There is a lot more to cover when it comes to keywords and search ad campaigns as a whole, so if you need further guidance, reach out to us now!

Display Campaigns

Display ads are typically a set of images (or gifs) that are placed on different websites throughout Google’s Display network. On average, display campaigns provide a lower cost-per-click (CPC) than search campaigns, however, the results can be mixed depending on how granular you get with your targeting. 

Additionally, display campaigns are largely used to remarket to users who have already visited your website and can be useful when it comes to promoting special promotions or events.

Video (YouTube) Campaigns

YouTube ads are becoming increasingly more popular, mainly due to their ability to attract large targeted audiences to your website in a multitude of ways. When it comes to advertising on YouTube, there are 3 different ad types you can go with, including:

  • TrueView Ads – these are the skippable ads that appear at the beginning of videos on YouTube and are great for building brand awareness.
  • TrueView In-Stream Ads – these play during YouTube videos and are accompanied by a small banner — which doubles as a display ad — that can lead traffic to your website.
  • Non-Skippable Ads – these ads play at either the beginning or middle of a YouTube video and (as the name suggests) can’t be skipped. As a result, non-skippable ads can’t be longer than 20 seconds.

Partner With a Digital Agency That Specializes in Managing Google Ads for Roofers 

As you can see, building and maintaining Google Ads campaigns can be an extremely complex process — and, we haven’t even scratched the surface in this guide — which is why it’s best to partner with a digital marketing team that specializes in Google Ads for roofers.

At Venture Digital Marketing & Consulting, we can help build effective Google Ads campaigns that generate relevant leads for your roofing company. Our goal is to maximize your ROI and to ensure your ad spend is being utilized properly for campaigns that will convert users into leads and leads into customers. Get in touch with us today to get started or give us a call at (714) 656-7281.

Physical Therapy Marketing: Top 3 Lead Magnets for your PT Clinic

Physical Therapy Marketing

As consumer behavior continues to evolve, what might have been considered a good physical therapy marketing strategy in the past, may not carry the same effectiveness today. Up until a few years ago, a consumer’s attention was bought with paid advertisements that took a one-size-fits-all approach; promoting one generic message to the masses. Unfortunately, this strategy– while convenient — would fail miserably in 2020. 

When it comes to getting more patients into your PT clinic today, physical therapists need to focus on creating value for potential patients who visit their website. One of the best ways to do this is with a lead magnet

What are Lead Magnets?

Lead magnets can be a wide range of things — such as a piece of educational content or special discount — and strongly depend on the industry you’re in and the products/services you offer. With that being said, they all have one trait in common: they provide value to the user.

This value is offered in exchange for the user’s contact information (mainly their email) so you — or your digital marketing team — can market to them in the future. This process is called ‘lead nurturing’ and is a topic for another day. However, just know that the nurturing process is meant to convince a user to become a customer over an extended period of time.

After all, not everyone who visits your website will be ready to visit your practice or book an appointment right away. They may need some time to learn more about your practice and compare it to other physical therapists in the area. These types of users are just beginning their journey to becoming a patient, and need to be approached differently than those who may need a physical therapist immediately. 

Want to learn more about the lead nurturing process? Get in touch with us now!

3 Lead Magnet Ideas for Physical Therapists

Now that you know what lead magnets are, and how they can help attract more patients, you should focus on implementing and promoting the right one(s) on your website. 

While every practice is different, there are a few common lead magnets used by physical therapists that have proven to be most effective. Here are 3 lead magnet ideas guaranteed to take your physical therapy marketing strategy to the next level:

1. Physical Therapy eBook

By far, eBooks are recognized as the single most effective lead magnets used by businesses from various industries, niches, and verticals; however, they can be especially useful for physical therapists. An eBook can be anything from a how-to on relieving back pain naturally to a guide on diagnosing carpal tunnel. The eBook itself should be a PDF a user can download upon filling out a contact form on your website.

2. Discount Code/Special Promotion

Not every physical therapy office is willing to offer discounts, however, if you’re open to the idea they can be a great way to get patients in the door quickly. For example, you could offer a 15% discount coupon — as a printable PDF — for new patients upon their first visit. 

3. Cheat Sheets

Cheat sheets are similar to eBooks, as they provide valuable information to potential patients. However, they should be shorter in length and make the user feel as though they are gaining inside knowledge about a physical therapy-related subject.

For example, you can create a cheat sheet that lists 5 secrets to strengthening pelvic muscles while pregnant. Keep in mind, for a lead magnet as specific as this, you’ll need to ensure your marketing is targeting the right audience when promoting it. 

Partnering with the Physical Therapy Marketing Experts

If you’re ready to start creating lead magnets for your practice, but don’t know where to start, you should consider partnering with a physical therapy marketing team — like Venture Digital Marketing & Consulting.

At Venture, we specialize in marketing for PT clinics and can provide expert guidance when it comes to eBooks along with a wide range of comprehensive digital marketing services to build your PT clinic’s ranking on Google and attract more patients. Contact us today to get started or give us a call at (714) 656-7281.

How to Build Landing Pages That Generate Roofing Leads in Your Sleep

Landing Pages for Roofing Industry

As digital marketing continues to evolve, the ways in which roofers can generate leads has expanded significantly. Not only can you build digital marketing campaigns that are able to reach new targeted audiences, but you can also remarket your campaigns to users who have already visited your website and interacted with your business. What’s more? You can even build new audiences that have similar traits of your past customers.

However, no matter how robust or intuitive your marketing campaigns are, they are useless without the proper landing page to send traffic to. In fact, the quality of your landing pages can be the difference between a user staying on your website long enough to convert into a lead or quickly bouncing off of it; never to be heard from again. With this in mind, here are 3 tips for building killer landing pages that convert:

Keep Your Landing Page Design Simple

The common misconception about landing pages is that you need to pack as much information into it in order to increase your chances of converting a user into a lead. This, surprisingly, is the wrong approach, especially for roofers.

When it comes to landing page design, you should keep it simple by having one clear goal and one consistent subject throughout the page itself. For example, if you want to create a landing page to promote your roof repair services, then talk about the signs of roof damage, roof insurance (if you offer it), and maybe provide relevant reviews or photos of recent repair jobs. 

Avoid CTA (Call-to-Action) Overkill 

Using CTAs (or calls-to-action) is really the only way to know whether or not a user has converted while visiting your landing page. These can be anything from a contact form, a “schedule an appointment” button, or a click-to-call link and act as the primary metrics for you to measure your campaign’s success.

Most roofers think adding as many CTAs as humanly possible to their landing pages is a way to stack the decks in their favor, when in actuality they’re overwhelming their users with too many conversion opportunities. This, in turn, can lead to a confusing landing page structure and cause users to make a mad dash for the exit. Instead, as we mentioned before, you should have one clear goal (or two, tops) that is emphasized throughout your landing page to incite focus from your user’s on the action you want them to take the most.

Typically, the goal with a landing page for a roofing company is either to get a phone call from a lead or capture their email address to be able to market to them in the future.  Regardless, though, it’s critical that you choose one CTA and stick with it.

Ensure Your Landing Pages Are Mobile-Friendly & Load Quickly

According to Kissmetrics, 40% of online users abandon a web page if it takes longer than 3 seconds to load. This fact is important to take into consideration, especially if your traffic is coming from paid Google Ads or Facebook Ad campaigns, as slow load times — and the resulting high bounce rate — will cause your quality score to go down and your ads to stop showing as often as they should.

When building your landing pages, you should focus on speed and responsiveness. With the number of users who search the web primarily on a mobile device increasing every year, your pages need to look flawless on smartphones and tablets, and load quickly on these devices as well. To do this, you’ll want to avoid adding too much custom coding (such as CSS or Javascript) and use a CDN (content delivery network) for any and all images used throughout your page. 

Want more tips on making your landing pages load quicker? Get in touch with us now!

Let Our Digital Marketing Experts Help You Build Killer Landing Pages 

The best way for roofers to build the proper landing pages for their marketing campaigns is by partnering with a digital marketing team — like Venture Digital Marketing & Consulting — who specializes in marketing for the roofing industry.

Our experts have the skills, experience and knowledge necessary to get you roofing leads on a consistent basis and can ensure your landing pages are bulletproof. Contact us today to get started or give us a call at (714) 656-7281.

SEO for Small Businesses: The Secret to Increasing Visibility on Google in 2020

SEO for Small Business

While paid advertisements can be an effective way to get immediate clicks and visits to your website, the downside is they can become a massive expense for small business owners that rarely return a great ROI — especially if you’re not working with the right digital marketing team.

If you own a small business, paid ads should be a smaller part of your long-term digital marketing strategy, as you should look for more affordable (even free) ways to get traffic onto your site and generate leads. One of the best ways to achieve this is with SEO (or search engine optimization).

What is SEO for Small Businesses?

Whenever you type in a search term on Google, and are taken to the search engine results page, the bulk of the listings you will see are from businesses who have built authority for their web pages organically. Why is this ideal?

By building authority organically, you spend less money — or nothing, if you’re doing SEO on your own — while getting your pages to rank on the top search engine results pages. Once this occurs, you’ll be able to attract a massive amount of traffic on a daily basis (Google receives about 5.6 billion searches per day). With that said, once your pages have been ranked on the highest possible page, it’s up to you to maintain them as you’ll have stiff competition that could potentially pass you in the race to number 1.

How to Build Authority for Your Web Pages

Building authority takes time, effort, and an effective long-term strategy. For example, if you want to rank for “organic coffee shop in Tulsa, OK”, the best way to do this is to build a location page for your business — give it the same title as the keyword you chose — and fill it with content that provides value to the user.

In this scenario, your location page could give users some facts about organic coffee and how it is cultivated, provide health benefits, and tell the user why they should visit your coffee shop over your competitors. Once you have a strong web page built, the work is not over. You’ll now need to build authority for that page, and the best way to do this is with internal link along with backlinks. 

Internal links

These are the links you include on your other web pages and in your blog posts. Keep in mind, when linking to the pages you want to build authority for, don’t overdo it, and ensure the links are relevant to their destination. 

Backlinks

Backlinks are much trickier to build than internal links, as you’ll be relying on other relevant websites to do the work for you. The ideal backlinking method is to create a special blog post — which includes links back to the web page you want to build authority for — and reach out to other websites to see if they would be willing to share the content. In return, you could offer a free product/service, or offer to post one of their links on your site.

A few things to note about backlinks: You don’t just want any website linking back to yours; they need to be relevant to your industry and have a good reputation score on Google while not being a direct competitor. 

There are many other ways to build authority as well, such as posting links to your web pages/blog posts on social media and — if your business has a physical location — building local citation listings on sites like Yelp, Google My Business, and YellowPages. 

Maintaining Your Google Rankings

As we mentioned before, once you’ve successfully built ranking for your web pages, you need to maintain them. The best way to do this, especially if you’re busy running your small business, is to partner with a digital marketing team. 

At Venture Digital Marketing & Consulting, we specialize in SEO for small businesses and can effectively build and maintain your Google rankings by providing consistent content and on-page/off-page optimization. Let us help your business thrive on Google, contact us today or give us a call at  (714) 656-7281.